joel m. peña

"Your word is a lamp for my feet, a light on my path." Psalm 119:105

"social media is about the people, not about your business. provide for the people and the people will provide for you"

If you can ideate it, it can be created

hi, i'm jo·el.


I'm a 28-year old Content Creator and Social Media Specialist from the city of Dallas.

My passion for content creation began in 2019 when I was selected to compose fashion tips and style advice for personal styling service, Stitch Fix as an influencer.

Today, I enjoy collaborating with both lifestyle and fashion brands to help them stand out and keep up with today's social media market and competition.

My goal is to help your brand build trust with your customers through relatable content that ultimately increases sales and brand loyalty.

what is ugc?

UGC content is original and organic content (videos/photos) created by individual people like me, the target users of your product and services—to realistically show other people why and how your brand is better than the rest of the competition!

UGC content is mainly used for TikTok, Instagram posts/reels, and in paid advertising on Facebook and Instagram.

It's a marketing strategy that's becoming increasingly popular as brands try to reach all demographics.

If you're not incorporating UGC into your social media marketing strategy, you are missing out!

why use ugc?

It's real & relatable

It's content created by real people, instead of the polished videos, photos and ads created by brands themselves.

Builds trust

When people see people like me using your products in a home environment, they trust your brand more.

Different from influencers

The UGC creator does not post it on their own social media, but is paid for usage by the brand to use on the brand's own social media.

ugc stats


Consumers are 2.4x more likely to say user-generated content (UGC) is authentic compared to brand-created content (source)


Consumers find UGC 9.8x more impactful than influencer content when making a purchasing decision (source)


Companies can see an increase of 29% in web conversions when websites feature user-generated content (source)

ugc video portfolio

Previous Projects & Partnerships

brands i've worked with

let's work together

let's work together





available here

"we get to live in a time where we get to use social media as a tool"

Gigi Hadid